How We Achieved 4x Growth in Legal Visitor Applications
Case of the legal project "Justiva"
Hello everyone! We are the founders of the legal project “Justiva”. Each of us periodically has questions in the legal field, however, it is far from always possible to find an answer on your own. Therefore, users go to consulting companies or legal aid sites. When solving legal issues often a situation arises when it is quite difficult for a visitor to find the necessary information, since on the site has created a large number of sections of legal aid and it is possible to immediately navigate through them difficult.
Despite the rather convenient and simple interface of our website, there were not enough. We, as a developing project, have set ourselves the goal of increasing the number of users and achieve the growth rate of requests at least 2 times .
Therefore, it was decided to create a helper bot, which would not only speed up the process of rendering legal services on our website, but would also contribute to the growth of active clients. For development As an assistant, we turned to the team of professionals from Twintwoo !
Thanks to the Twintwoo platform, it was possible to create a bot that receives from information pages to which comes SEO traffic , applications from users interested in legal advice.
The guys from Twintwoo have developed a linear bot algorithm that collects information about those of interest customer questions and fixes phone numbers for feedback. Visitor location the bot-advisor determines based on the user's ip data.
Thanks to the implementation of the bot in the operation of our service, we were able to achieve a increase in conversion in requests by 4 times (the initial value was 0.5% , after the implementation of the bot - 2% , which directly led to four times the growth rate of applications relative to the previous volume. This allowed formulating a new strategic objective for Justiva: creating personal accounts for our clients. In the future, using the WebHook component , we plan to integrate data transfer directly into the personal account of the Justiva user.
As you can see, the introduction of a bot-consultant allowed us to attract new customers, and our indicators have achieved excellent growth rates. Thanks to Twintwoo , the number of daily requests is approaching 200 , customers continue to join Justiva and leave extremely positive feedback.
We are pleased with the result of the work of the team of professionals from Twintwoo and feel free to recommend their services.